Barnes & Noble College is a retail partner for nearly 800 colleges and universities nationwide. We offer a retail environment like no other – uniquely focused on delivering essential educational content, tools, and merchandise within a dynamic retail environment on campuses of higher education. Our teams interact directly with our customers including students, faculty, administration, alumni, and the general public to provide outstanding customer service to sell or rent books, general merchandise, and an array of products and services for an academic community.

We are seeking a dynamic and strategic Event and Marketing Manager to join the team at the Harvard COOP, a historic and iconic retail and community hub serving Harvard University and the broader Cambridge area. This essential role bridges the COOP’s retail operations and its mission to foster deeper engagement and connection with the Harvard community. Responsibilities include crafting and executing innovative marketing strategies, planning and overseeing impactful events, and spearheading initiatives that strengthen relationships with students, faculty, alumni, and the local community. The Event and Marketing Manager will play a pivotal role in boosting brand visibility, promoting store offerings, and creating memorable experiences. By leveraging data-driven insights and innovative ideas, this position will support financial goals, increase foot traffic, and elevate the COOP’s position as a cornerstone of Harvard’s vibrant community. 

Event Creation, Development, and Execution: 

Event Calendar Management: 

Marketing and Promotions Development: 

Community Engagement: 

Reporting and Analysis: 

• Provide insights and recommendations for future improvements based on data and customer feedback. 
• Evaluate the effectiveness of events and marketing campaigns by rigorously tracking and analyzing key performance indicators (KPIs) to drive informed decision-making and continuous improvement. 

• Additional responsibilities as required. 

COVID-19 Considerations:

Our stores comply with all applicable federal, state and local requirements and/or recommendations regarding social distancing and sanitizing. In accordance with individual campus requirements, positions may require confirmation of vaccination. The use of face masks throughout the day and while on campus may also be expected or required.

• Bachelor’s degree in marketing, communications, or a related field, or equivalent experience highly preferred  
• Experience in event planning and marketing, ideally in retail, publishing, or a related industry. 
• Strong organizational skills and the ability to manage multiple projects effectively. 
• Excellent communication and interpersonal skills, with a focus on building community connections. 
• Creativity and attention to detail in planning and promoting events. 
• Willingness to work flexible hours, including evenings and weekends, as needed for events. 

Barnes & Noble College is an Equal Employment Opportunity and Affirmative Action Employer committed to diversity in the workplace.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.